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Words of wisdom
Two of my favorite business books are Blue Ocean Strategy and Groundswell. The first is my recommendation for best book on opening up new markets and the second is the definitive primer on how social...
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Case study: social media brings out advocates and ROI
I’ve had clients tell me they’re from Missouri – you know, the “show me” state. I must work with people who’ve spent some time there because I hear the phrase, ”show me,” a lot. Here’s a recent...
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7 social media listening tools that stand the test of time
As a sign social media is coming of age, two blogposts on social media measurement have made a strong impression. They were written years ago. One was in January 2009. Chris Brogan encouraged us to...
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